Easter is shaped by the traditions we share — small rituals that bring families together and turn moments into lasting memories.
In its latest campaign, Lindt & Sprüngli celebrates exactly that: the idea that the GOLD BUNNY is part of these moments, growing with us and carrying a sense of warmth across generations.
At the centre of the campaign is the world of the Maître Chocolatier, a defining element of Lindt’s heritage and craftsmanship. From there, the story follows a young girl who starts a simple Easter ritual of her own, inspired by this tradition, a gesture that gradually becomes something she passes on to her own child. It’s a quiet, emotional reflection on how both craft and memory shape the traditions we carry forward.
The project came together through a seamless international collaboration. Led creatively by Farner, the campaign was brought to life in partnership with Shining as the international production lead, and Red Petal as the service production partner for the on-set sequences.
What made this collaboration particularly successful was the strong alignment across all partners, from creative vision through to execution. Each team brought a distinct expertise, working fluidly across borders and disciplines to deliver a cohesive result that balances storytelling, technical precision, and brand authenticity.
In parallel, Grinder Films collaborated closely with the wider team to craft the Maître Chocolatier scenes. Representing director Simon Barnes, the team developed and executed these moments in studio using the Bolt, enabling precise, controlled camera movement and a refined visual language. The in-camera chocolate work, created together with SFX specialist Nic Klemp, ensured a tactile authenticity that anchors the film in real craft.
Extending across digital, social, and in-store, the campaign positions the GOLD BUNNY as more than a seasonal icon, but as part of the memories we create, and the traditions we carry forward.
