“God is in the details”, and Blitz has handcrafted a career from them. Parsing out just the right food, objects, and characters, lighting them exquisitely, capturing them with life, and choreographing imagery that mines beauty from the familiar. No matter where he turns his cinematographer’s eye, Blitz’s film is an irresistible experience that plays detail against environmental textures, nuanced sound design, dynamic editorial rhythms, and the intrinsic music. When creating visual icons and deft campaigns that turn products into objects of desire, each of these elements is, at least for Irv Blitz, a cinematic sine qua non.

Blitz is continually mastering and evolving his visual style. Though he started off in the studio, giving soul to inanimate objects by designing the most engaging action they could take, his current commercial work often finds him on location in a chef’s kitchen, a case study house, or on a beach in late afternoon, where he can discover products with visual spontaneity in more familiar realities.

Irv Blitz graduated from Rochester Institute of Technology with a BS in Professional Photography, moved to New York, and soon emerged as a commercial still-life photographer. Three years after opening his studio in SoHo, Blitz expanded into directing commercials. Before long, Irv was bicoastal, directing and filming projects in Los Angeles and NYC.


Diamond Nuts – Made For Homemade

Coke Zero – Anthem

Mio – Swirl

National Pork Board – Make It Like This

Nature Valley – Anthem

Almond Joy

Sea Cuisine – Easy Peasy

Burger Kind – Sneak Attack

Applebees – Lemon Chicken Fettuchini

KFC – Variety

Pizza Hut – Anthem

Bonduelle – Touch of Winter

Bud Light – Mixx Tail

Sprite – Bubbles

Bacardi Silver – Bottle Dance

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